Last week Northfields was proud to host the very first #EalingHour on Twitter. We were joined by local residents, businesses, churches, charities, journalists and politicians for an hour on Twitter dedicated to all things Ealing. By all using the hashtag #EalingHour we were able to tweet about issues relating to our area.
And there may have been some jokes about cheese and pineapple – after all, what good is a party without cheese and pineapple? Even if it is just virtual cheese and pineapple.
Twitter is a fantastic way to start up a conversation or get a message out about a particular issue. However, you never know when the people you want to talk to and influence are going to be active, but with #EalingHour you can be sure that a large number of people who are also interested in Ealing will be actively engaging on Twitter using that hashtag during that one hour a week.
That means that anyone with a Twitter account can get their voice heard whether they want to air their concerns over local issues, get the latest Ealing news, promote their business or publicise a charity event.
Traditional advertising can be very expensive and it is sometimes difficult to find people with the same interests, but social media allows people to connect with compatible people or business or charities that fulfil their needs. #EalingHour takes that one step further by bringing those interests, literally, closer to home, allowing you to see just the people and organisations local to you.
In fact, from Thursday March 20th when Northfields was asked to act as the host for the hour by Amy Calver of Clarence and Alabama Vintage Inspired Dresses (@clarence_alabam) and Carlene Bender of Contact Us Ealing Magazine (@ContactusEaling) until Wednesday at 4pm, the day after the first official Ealing Hour, the #EalingHour hashtag appeared in Twitter timelines 1,416,760 times, reaching 157,316 unique individuals. There are very few advertising platforms that can achieve that kind of reach. And with Ealing Hour costing nothing it can be invaluable to people looking to get their message heard.
During those few days from the inception of the event until the day following, 958 tweets were sent using the #EalingHour hashtag, made up of 268 original tweets, 352 @ mentions and 368 retweets.
The benefit of that much activity was felt by Amy Calver, of Clarence and Alabama who saw a dramatic lift in her web traffic as a result of Ealing Hour with numbers of people visiting her site doubling in a day.
Did you miss out on the first #EalingHour? It’s not too late to join in!
Jump onto Twitter every Tuesday between 8-9pm and tweet something Ealing related. Be sure to use the hashtag #EalingHour.
If you want to become involved with Ealing Hour, you can access a list of participants via the Northfields Estates profile on Twitter using the handle @Northfieldslive and clicking on “Lists”. You’ll find a list called “Ealing Hour” that collects tweets from all the #EalingHour participants who asked to be included. If you are not currently on this list and would like to be included please tweet @Northfieldslive.
How to get the most out of the event
Last week there was so much enthusiastic participation that some people found it difficult to keep up. However, there are several ways you can make the most of #EalingHour.
As your #EalingHour host here are some tips on how to make the most of #EalingHour:
If you have any questions about #EalingHour, please tweets us @Northfieldslive. We’re here to help.