Help to buy available on developments at Northfields Estates

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Cleveland Apartments, W13 by Luxgrove Homes

A brand new development of nine architecturally designed apartments with signature interiors by boutique design studio Ademchic.  Located on a quiet residential street just a few minutes from Cleveland Park as well as the shops and restaurants of nearby Ealing Broadway and Pitshanger Lane – recently voted London’s best High Street.

Cleveland Road is a stunning development of one, two and three bedroom luxury apartments in a contemporary and elegantly designed building. Each apartment has been designed to create the perfect space in which to relax, unwind and entertain. The property has outstanding outdoor areas and each apartment has made full use of all its space. The area benefits from many green spaces and local favourites include nearby Pitshanger Park and Brent Valley Park.

For more details and to book your viewing please see here:


The Help to Buy Equity Loan Scheme was introduced by the government, to give first-time buyers a helping hand to get on to the property ladder.

It’s an increasingly popular way to buy a home with over 236,000 homes purchased using the scheme since its conception in 2013. It also adds a bit of complexity to the house buying process, so it’s something to look into carefully before deciding whether or not it’s helpful for you.

Under the current scheme, new homes need to be built by the end of December 2020 – the extension will mean the deadline will now move to 28 February 2021, helping thousands of customers to get the keys to their new home. The deadline for the legal completion of the sale will remain the same – 31 March 2021.

The London Help to Buy scheme could help you realise the dream of owning your own home in the capital.  When you put down as little as a 5% deposit on a newly built home, you can get a government equity loan, for up to 40% of the purchase price.

Help to buy available on developments at Northfields Estates

Take a look at this example, purchasing a 1 bedroom new build for £400,000…

If the home in the example above sold for £400,000, you would get £240,000 (= 55% loan from your mortgage and your cash deposit) and you would pay back £160,000 on the loan (=40%).

You would need to pay off your mortgage with your share of the money.

For the first five 5 years:

  • the equity loan is interest free
  • you pay a £1 monthly management fee by Direct Debit

 From year 6:

  • you continue to pay the £1 monthly management fee
  • you start to pay a monthly interest fee of 1.75% of the equity loan
  • your interest fee will rise each year in April by the Retail Price Index (RPI) plus 1% until you repay your loan

You only need to repay the equity loan in full when you:

  • pay off your mortgage
  • sell your home
  • come to the end of your equity loan term.

There are a number of banks that offer London Help to Buy.  Lenders that currently offer the government scheme include:

Al Ryan Bank, Aldermore, Bank of Ireland (Northern Ireland only), Bank of Scotland, Barclays, Halifax, Lloyds Bank, NatWest/RBS, Ulster Bank, Virgin Money (subject to availability).

Help to Buy London equity loan

You can get a low-interest loan towards your deposit, to help you get on the property ladder.

Find out more about the Help to Buy scheme!


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Nearby Pitshanger Lane offers the perfect mix of independent shops such as the Hook & Cleaver Butchers, Blue Ocean Fishmongers as well as an array of pubs, cafes and restaurants. The opening of a new cultural quarter, Ealing Filmworks, including an eight screen picturehouse, will add to an already thriving cultural hub. The area boasts a number of exceptional schools including Notting Hill Primary School and Drayton Manor.

The area is well connected for both the West End and The City with West Ealing station nearby which will benefit from Crossrail. It also offers endless opportunities for spots enthusiasts and has a number of excellent gyms and leisure centres, as well as Golf, Tennis, Rugby and Football clubs.

Simplicity is the ultimate sophistication

Luxgrove believe in the importance of small unique touches which ultimately make a home feel special and amazing to live in. Each of the apartments at Cleveland has been designed with consideration and care and offers the perfect balance of on-trend features and timeless sophistication. The kitchen design is sleek and characterful with elegant matt blue and dove grey handleless cabinetry with integrated lighting and beautifully patterned worktops. It comes fully equipped with integrated Bosch appliances, a statement brass tap as well as a concealed waste bin.


Help to Buy enquiry