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Land Development

A dedicated department for


Tailored to your needs

Our dedicated land and development department is managed by our CEO, Richard Palfreeman along with a team of experienced staff who are highly knowledgeable about the the local new homes market, resale values and are always identifying potential sites for development. We understand that every site is individual and each will have a different target audience of buyers and investors, so our marketing will be tailored accordingly. We offer incentives for any recommendations provided to us which leads to land being sourced for development via Northfields.  Call Richard directly on 020 88799 3370.

We’ve had extensive experience in developments of all types and sizes. Particular types of sites we can assist with and have been successful with are:

We have 30 years of experience and knowledge of West London in advising developers and buyers alike throughout the development and sales process. Richard has particular experience in helping change of use from commercial to residential.

Your property and land

There are many potential development opportunities across West London that go unnoticed. Perhaps you have a large back garden, a bungalow with potential to extend, a commercial building or simply a plot of land? With the right advice and guidance, these opportunities can be turned into new homes with the consequent uplift in value. We pride ourselves on the close working relationship that we have established with local authorities, professionals, investors and developers. We have a reputation for not only making a credible and valuable contribution towards the consultation and early advice stages, but in realising the best price for you at the final sale. We recognise that the viability of a project is subject to many conditions and our continued updated awareness of the market enables us to dedicate sufficient time to maximise the price potential of each scheme.

Our Service to you

So, whether you are looking to purchase a new site, launch a new development or revitalise stagnant sales, we can provide all the extra support that you need including:

  • Market appraisals, anticipating sales prices and rates
  • Marketing Strategy proposals, including ATL (advertising) & BTL (direct mail) marketing activity
  • Comprehensive and regularly updated market research
  • Pre-launch marketing support
  • Client Care Management and support
  • PR and assistance with promotional events
  • Direct access to online property portals
  • Network of 5 West London offices
  • Comprehensive sales support

For a confidential discussion, please contact Richard Palfreeman on 0208 799 3370 or [email protected]