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Find out what you can do right NOW to give your home the best chance of selling in 2014

19 Dec 2013
Christmas-busiest-time-of-yearAs soon as the Christmas turkey is cold, people head straight to the computer and start looking at property. 

At least, that is what it seems because Rightmove and Zoopla the two online property search leviathans both experience a huge spike in traffic during the post-Christmas lull.

If you want to move in 2014, can you afford to miss out on this prime selling time?

You might not have time between Christmas parties and visiting the in-laws to have a good de-clutter and clean, but have you thought of doing your homework before you start asking estate agents around for a valuation?  You can do that while you are waiting in the queue at Waitrose.  Or while sitting on the tube or train on the way to work. 

Use the internet to get a handle on property prices

Marketing Price

Fill your down time with a good trawl of the internet to see what properties are available in your area - it helps to see what competition your property would be up against and to get an idea of a what a realistic asking price might be.  This bit of research is also worthwhile before you invite an estate agent around for a valuation – a good valuer should be well informed about what is available and should be able to compare notes with you about what is currently listed.  Get started with your research and check out Northfields' main site, and see what we are currently marketing for sale in West London. 

If you are visiting us from your smartphone you’ll be prompted to see if you’d like to use our mobile app to start your search which makes it even easier to check out properties on the go.

Sold Prices

There may be a big difference between the price a property is marketed for and the sale price it actually achieves.  Sometimes we see sale prices below the asking prices, but recently Northfields has had great success in selling property for MORE than the asking price, so there could be that kind of positive difference. 

Have a look at www.nethouseprices,com for homes that have sold in your area and to find out what price they actually achieved.  Simply click the link and enter your post code to see the values achieved in the latest sales of property in your road.  Keep in mind, that the site will not give you much of an indication of how these properties compare to your own in terms of size or condition, but it will give you a ballpark figure. 

Although is a great tool, the figures listed are delayed by 3 months so none of the prices will be up-to-the-minute, nor will they give you specifics of the property, as previously mentioned

A newer site will not only show you what properties have sold in your area recently but also which agents sold them.  You can see photos, floorplans and descriptions so you can better gauge how that property compares to your own. 

Nothing better than a bespoke valuation

No matter how good your online research skills may be, there is no replacement for an experienced estate agent's valuation.  A good estate agent should be able to provide you with what are called "comparables" – properties that have sold in your area that are similar to your own.  If an agent is not able to provide comparables they may have simply not done their homework.

Comparables also give an indication that an estate agent is being honest about what your home could realistically achieve in the current market.  Unfortunately some estate agents will inflate their valuation price in order to impress a seller and win the instruction, only to reduce the price later.  Obviously that is doing you as the seller a tremendous dis-service as you may budget your own home purchase on those inflated prices only to be let down in the end.  So when an estate agent provides you with comparables, it helps to demonstrate their integrity. 

An estate agent should also be able to tell you what buyers they currently have registered who may be looking for a property like yours.

What your internet research could reveal when choosing an estate agent

While doing your internet searches, take the time to register with an estate agent who can provide you with expertise and professionalism.  Search their website for evidence of the reassuranc of award winning accolades – industry professionals will have done the vetting for you and picked the best of the best.

Northfields recently won 4 awards at the prestigious Times/Sunday Times Estate Agency of the Year awards – The Times picked the best estate agency for you

You don’t want an estate agent who is anti-social

If an agent is really interested in being honest, upfront and helpful they will also be using social media to speak to their potential customers.  Look for an agent who uses Twitter or Facebook – bad agents don’t want to risk exposing a poor reputation in such a public forum, but a good agent will be willing to talk to you, answer questions and demonstrate their innovative marketing and excellent customer service skills in a public forum via social media.

When the Queen's speech is over there will be nothing left to do but start getting buyers through the door. 

Even if you are not ready to start getting people through your door right now, we can start lining up buyers and promoting your property while you celebrate the holidays and then you get on with your big moving plans when you are ready in the New Year.

Contact us now on 020 8740 6622 to get started and then we won’t disturb you again until the New Year. Or request your no obligation, no fuss, free valuation online here