Ever since Zoopla launched its Zoopla Property Power 100 list we’ve been included in the list debuting at number 24. Since then we have managed to climb steadily to reach the Top 10. And while being in the Top 10 is an accolade for us, it’s also a benefit to our sellers, landlords, buyers and tenants. Chris Wood, Managing Director of PDQ Estates in West Cornwall and fellow Top 10 member of the Zoopla Power 100 explains why in this special guest blog post.
Guest blog post by: Chris Wood
Time was, when as an agent, all
you had to do to sell a property was to stick an advert in your local paper and
wait for the sales to roll in (or so popular folklore would have you believe).
Nowadays, the medium is digital rather than paper. If you haven’t heard of it
before, Zoopla is a
major property portal along with the leviathan that is Rightmove. The majority of
agents in the UK use these portals to advertise themselves and their customers
properties. So far, so good.
Social media is a bit of a late-comer to the party. Once
very much regarded as the preserve of ‘kids’ and celebrities, social media is
now used by all sections of society and all ages. Social media is becoming big
business for, well; big business. What social media has also become, though, is
a huge force multiplier for small business and, a hugely powerful equaliser and
research tool for consumers.
So what is the ZPP100 when it’s at home?
Well, to quote Zoopla it’s: “A leaderboard for the most influential
Estate Agents in Social Media” For anyone other than
an estate agent who ‘does’ social media, this may seem a huge yawn. After all;
who wants to know about a bunch of overpaid, self-important yuppies?
If you are about to sell
or rent your home out using an estate agent, quite a bit in fact! Think about it. If you are about to
market your home, you want an agent who doesn’t just talk a good game, you want
someone who actually DELIVERS on their promises. You want an agent who KNOWS
how to market your home. An agent who has the answers to your questions and the
skills to deal with any problems efficiently and promptly. The #ZPP100
gives sellers and landlords an excellent barometer for just how good
an agent is at communicating, marketing, handling enquiries and, is viewed by
their peers and the public alike in one of the most hostile environments a
business can face… The social media landscape. Social media is often avoided by
agents or businesses that either don’t have the confidence to market their
businesses well or, are acutely aware that their bad reputation may just follow
them online. That saves you quite a bit of leg-work and heart-ache.
There are around 30,000
individual people working in estate agency and, around 10,000 offices. If your
agent is in the top 100 on the #ZPP100, that puts them in the absolute top
(0.01%) of their profession on social media – an excellent benchmark for
marketing, service and standards. Bad agents don’t like publicity and there is
NOTHING more public than social media!
If you run a great estate agency,
you really are missing out if you don’t use social media to your
advantage. People buy friendly people who are successful, helpful and
confident. They like knowing that an agent can answer questions confidently,
transparently and in a professional, friendly manner. If you are already doing
that, why hide your light under a bushel?
Social media and the ZPP100 gives
you an excellent, free platform to show your customers, current and
potential, just what you can do for them. Social media is just good
old-fashioned communication, using modern technology. Go on… Dive in!
*Before you get too
downhearted, you may be higher than you think. Not trumpeted about but, there
is a sneaky back-door where you can find out where you rank, out of everyone
who has signed up. If you look at the bottom of the #zpp100 page, you will see
that it is powered by ‘Leaderboard’. If you click on this link and log-in/
sign-up with your twitter account, you can then follow the Zoopla scoreboard
and, find your current ranking. Just don’t tell anyone I told you…
is an estate agent with over 25 years of property experience. His business, PDQ Estates
Ltd is based in Penzance and Helston, West Cornwall.
He has worked with all sizes and types of businesses from single office
independents to the management team and board of RBS and Tesco. A former President
Elect of the NAEA and board member of NFoPP until he
resigned in 2009, Chris has always championed the highest professional
standards for estate agents in the UK.
No stranger to the media, he has appeared on various programs including BBC. News 24, ITV, independent and BBC radio and is a regular contributor to
trade journals, local and national Newspapers.
Chris is on Klout LinkedIn Ecademy Facebook and Twitter Married
to Amanda, he lives in Penzance with their children who are slowly
flying the nest, his two dogs and his elderly Uncle. In his spare time; Chris
likes to keep fit and is a long-standing member of the Territorial Army. In 2010 he mobilised for a tour
of duty in Afghanistan with 1 Rifles as
part of 3 Commando
Thank you Chris for sharing your excellent explanation of the benefit of using social media as a measure for excellence in estate agency.